Design and Cost Menus

This course provides the skills to design profitable menus that meet guest preferences, reflect your brand, and support business success.

Learning Outcomes

Evaluate Markets and Trends

• Analyse customer preferences and food trends.
• Identify target markets and menu opportunities.

Develop Menus

• Create balanced menus that meet customer and business needs.
• Consider cuisine style, guest preferences, and operational requirements.

Cost Menus for Profitability

• Calculate ingredient costs, portion yields, and selling prices.
• Assess menu profitability and make cost-effective adjustments.

Write Menu Content

• Create clear, appealing menu descriptions.
• Use appropriate terminology and menu formats to encourage sales.

By the end of this course, you'll be able to design, cost, and present menus that enhance guest satisfaction while maximising profitability.